Squad is an exceptional project management tool designed for agile teams, uniquely incorporating daily standup meetings into its workflow. It makes workplace TV screens informative and keeps teams in sync with real-time project updates through an "Always on interface." With its user-friendly single-screen dashboard, Squad is perfect for managing quick assignments and is tailored for small teams following an agile project approach. It offers a clear view of short-term and long-term project progress for leaders and managers, making it an invaluable resource for smart project management.
The Squad team wanted to establish their presence and create a video that effectively conveys their identity in a captivating yet informative manner. Rather than opting for a traditional approach of showcasing the platform's interface, they chose simplicity to present the complete narrative more effectively.
During the initial production phase, we opted for a dark theme in the video, using only two colors to impart a tech-savvy vibe. We chose a motion graphic design to make the animation stand out. All of these design choices were customized to align with Squad's branding, ensuring a visually pleasing experience.
To make the concepts easier to understand, we used simple sketches to illustrate visual metaphors that resonated with the script, breaking them down into more approachable and clear visuals.
Squad was satisfied with the initial sketches, requiring only minor refinements. Once the illustrations were completed, we transitioned to the animation phase. We ensured a smooth and continuous flow of movement to keep the viewers engaged and prevent any dull moments.
“We were impressed with the level of professionalism and expertise that ByteChimp brought to the table. Great to work with, and the team was responsive to our needs and preferences. The final animated explainer video was delivered on time and exceeded our expectations.” – Team Squad